3 Secret Weapons For Better Communication, From Professional Actors
BY David Lewis and Gary Mills | 05-30-2012 | 12:30 PM
This article is written by a member of our expert contributor community.

Effective communication never consists of words alone. There must be a purpose behind those words that calls an audience to action. The result of this action is, ideally, identical to what we call a communicator’s objective. Simply put, your objective is the goal or purpose you hope to achieve with your audience as a result of the delivery of your message. A computer sales rep wants to sell a computer, a teacher wants the students to learn their state capitals, and a safety manager wants the workers to avoid injury.

Before delivering any message, you need to understand what you want at the end of your communication. What is your super-objective? Is it buy-in from the other party, or commitment for more funding, or additional personnel? Is it a signature on a contract or the adoption of a new policy? Whatever the goal is for your communication, you need to clearly understand it for yourself. Otherwise you risk being like a marathoner who runs and runs but has no idea where the finish line is. Write it down, using concrete language. If you have more than one objective, express each clearly and concretely.

Once you know your objective you have half of what you need to communicate effectively. The other half is the communicator’s secret weapon and most invaluable tool–intention.

Choosing an Intention

Often when we develop a message, we focus primarily on the words and content we are delivering. We usually also have an objective in mind, of course, even if we have not defined it carefully and precisely. What we often fail to ask ourselves is why that overall message should be important to our audience. Why should they care? What would make them care? We neglect to pair intention with objective. This very common mistake is usually fatal to effective communication.

Before delivering their messages, communicators must understand with great clarity how they want their audience to react to each message. How do they want their audience to feel as a result of their communication? The answer to this question is the speaker’s intention; according to the dictionary, intention is ‘‘an aim that guides action.’’

Understanding the importance of intention and deploying it effectively is the cornerstone of brilliant acting, often separating a memorable performance from a forgettable one.

Intention Cues

For your communication to have impact, you first must decide how you want your audience to act upon your message (your objective); then you need to pinpoint an intention to deliver that message in order to best achieve that action. Finally, you must activate what are known as your intention cues–the vocal and physical manifestations of your intention–to ensure the words and delivery match up and the message achieves the desired result with your audience.

Everything you do with your voice and body must support your intention. When all of your vocal and physical cues are in sync with your chosen intention, this is called congruence. When you offer mixed signals, or there is a disconnect between what you are saying and how you are saying it, your audience can become confused or distracted. This is called incongruence and it is the enemy of effective communication.

For instance, if a doctor’s intention is to convince a patient to eat a healthier diet, his intention cues would have to reflect that. Depending on the patient, cues might include a serious facial expression, direct eye contact, and a warm but serious tone of voice. Other signals such as rushed speech, flickering eye contact, or attention to the file or the clock rather than the patient can convey a lack of seriousness or concern and lead the patient to tune out the message.

Once you understand your objective and intention, you can become aware of how your intention cues get your audience to react the way you want. By shouting, you will get a room of children to be quiet; by waving your arms wildly you will get the attention of the lifeguard; by smiling at your coworkers you will let them know you are happy to see them.

Primary and Secondary Intentions

Just as an actor might identify various intentions throughout a scene, someone presenting in a corporate environment will most likely move through different intentions over the course of a speech or presentation. We call these primary and secondary intentions. The primary intention will be your main intention and the one that connects most directly to your super-objective, while secondary intentions are no less important but shift according to the smaller objectives you move through in the course of the presentation. You might think of the primary intention and the super-objective in terms of strategy, while your secondary intentions and objectives are tactics in support of that strategy.

As a speaker moves from one intention to the next, noticeable changes should take place in eye contact, facial expressions, vocal aspects, and body language to help signify and communicate that change to the audience. Each of these transitions from one intention to the next must be clear. For example, the intention at the opening of your presentation might be to welcome your audience, but could shift to reassure as you begin presenting industry trends, and then to excite as you unveil the new product you will be launching. Actors call these transitions that move you from moment to moment beats.

Every communication you deliver will include various intentions and objectives. Understanding what you want and how you are going to get it is important whether the communication is in a formal business setting or happens more informally over drinks with friends. If the message you are delivering is in the form of a speech or presentation, you may take advantage of the format (which is prepared in advance to the point of written notes or talking points, an outline, or a full manuscript) to practice breaking your message down into beats. Actors do this when they mark up their scripts, physically marking or coding each section by intention and objective.

Once your objective and intention are engaged, these two elements will often do your communication work for you. If you can generate a genuine feeling or emotion inside, it will be reflected in what others see and hear. But this cannot happen without your choosing and activating a specific intention and objective.

To impact or influence your audience you must have clarity and purpose in your message, and this can only happen through identifying an objective for your communication and then activating the specific intention (or intentions) that will move you toward it and result in your audience reacting the way you want them to react.

Reprinted by permission the publisher, John Wiley & Sons, Inc.,from The Pin Drop Principle by David Lewis and G. Riley Mills Copyright (c) 2012 by David Lewis and G. Riley Mills.

Things are changing in the network marketing industry on a daily basis. There are weight loss companies galore and health and wellness. How to we stay competitive in the network marketing industry. Well, simply we offer a Premier Car Program Paid for by Corporate. AUDI, BMW, MERCEDES.

Whether or not you want to drive a new premier car someone on your future team will. Building a lucrative network marketing company is not about you, it is about what you can offer the new consultant. According to world renowned speaker Zig Ziglar “if you help enough people get what they want you will get everything you want.”

So look for a network marketing company with a combined binary and unilevel compensation plan with matching bonus. Seek a network marketing company that pays weekly. Also, look for a company that is ground floor which will put you on the cutting edge of the industry. Of course, seek a company that has a car bonus program designed for the beginner to be able to earn and drive.

I would like to invite you to join our email group. Just click the link below and we’ll get started sharing information.

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Rock Your Paycheck – Is yours booming and zooming?

Events are an important investment of time and money into your Network Marketing Business and future. Events are conference calls, live events, meetings and any form of training offered by your company, industry or mentor. Network Marketing offers events to learn, grow and earn. When you attend events you will kick start the booming and zooming of your paycheck.

Think about this scenario in comparison to network marketing.
If you want to be a school teacher you must set your mind to approximately 6 years of education. This will be a regular investment of hours, daily, weekly, and monthly for 6 years. Your persistence and consistence will be paramount to your success. You will need to invest time and money into your career path. You must buy books, papers, pens, and of course pay a few hundred to a few thousand dollars per quarter or semester for 6 years. You will have commute time, gas, insurance and wear on your automobile, as well as, eating out during the day $$$$.

You will first get your AA degree, then your BA or BS degree, and then your teaching credentials which will take approximately 6 years …maybe more. It took me 10 years to get my BA degree. $$$$

When you graduate you are not guaranteed anything. You must then go out and apply for jobs in your given profession and even work as a substitute teacher for a period of time. When you do get your job you will be paid anywhere from $24,000 dollars and then with years of experience your will cap out at about $47,000 per year. The hourly can be from $7.52 – $14.94 per hour based on years of experience for the higher amounts.

You will be required to invest time and money into continued education courses to keep your position. There will be a cap on your income even after working in your given profession for 5, 10, 20 or 30 years. And the model of job security is non-existent. My friend Barbara G. has lived in fear every year for 20 years because of yearly lay-offs of her colleagues and pink slips given to her yearly that she may be one of those lay-offs. Then when you retire you will be expected to live on 20-25% of the money you couldn’t live on in the first place.

Network Marketing is also a career path you have the opportunity to choose. It too requires persistence, consistence, investment of time and money into your education to earn the top income potentials that exist in network marketing. Whether you choose to work part-time, full-time or flexible time, there is no ceiling or cap to the thousands, to millions of dollars you can be rewarded with for your investment of time and money. There is no limit, it will continue to increase as you continue to invest time and money.

Events are one of the required educational platforms to gain the expertise required to be massively successful.

When you apply the same energy, focus, commitment, investment of time and money into your Network Marketing Business, as one would do for a university degree, you will be rewarded beyond your wildest dreams.

When your attendance of Network Marketing events goes up your paycheck too will go up.

Barbara Williams
stepupsuccess@gmail.com
209-722-0070

I can promise you this. If you do nothing today and take no action, the results that you’ve been experiencing in the past will continue taking place going forward.

“Most people give up just when they’re about to achieve success. They
quit on the one yard line. They give up at the last minute
of the game one foot from a winning touchdown.”

Ross Perot

Success requires action. Giving up, walking away and not taking action is a sure path to failure. Success usually requires risk as well. Lucky for you, we’ve removed with our company the risk 100% because of our confidence and ability in training others and we offer a 30 day 100% money back guaratee. This does 2 things allows your to get started without a risk to you and it allows you to offer the opportunity for others to get started without any risk to them which makes your deal more attractive in the marketplace.

You have absolutely nothing to lose – nothing to risk.

Compounding

Last week, we covered the power of “leverage”. This week, we’ll cover the incredible nature of “compounding”.

This wonderful industry is built on the concept of the power of compounding. You have most likely heard the old example, how much money would you have if you doubled a penny every day for thirty days? (If you grab a piece of paper and quickly do the math, you will realize that it’s over Five Million dollars!)

What might surprise you is that on day 10 you are only at $5.12 and it takes 18 days to surpass the $1,000 barrier. So it’s difficult to believe that by day 30 our single penny as grown into millions. But that is the magic of compounding – it feeds on itself!

Barbara, the most important element to understand is that it takes time to take effect. For example, if you spent your thousand dollars on day 18, instead of keeping it working for you, you would never reach the 5 million dollar end result. You would have to start from the beginning with a single penny and a fresh 30 days.

Network Marketing works in the exact same fashion. The work you invest into your business feeds on itself. If you invest 10 hours one week on your business, 20 the next and none the following two weeks, your results will not be very good.

Why?

Even though you may have averaged 10 or 15 hours per week, you were starting and stopping and not devoting a consistent effort. You would not be giving the compounding a chance to take hold and work in your favor.

Not investing consistent time and effort in your business each week, would be exactly like spending the $1,000 on day 18 – you would always be starting over from zero!

Everything worthwhile takes some time and effort. Owning your own home business is no different. Network Marketing can pay you for the rest of your life, but you must be willing to pay your dues. Imagine investing just 10 hours per week consistently week after week, for 2 to 5 years, and then being financially secure for the rest of your life. Would it be worth it?

Would it be worth it to have a better quality of life for you and your family? To be able to do anything you wanted whenever you wanted? Of course!

But, be careful of one sneaky pitfall.

If you treat it like a hobby, it will cost you money. If you treat it like a business, you can make a fortune! Take it seriously, never quit, have some fun and you will reap a windfall of rewards!

Compounding is the cornerstone of Network Marketing. Your consistent efforts each week and the efforts of your group will provide the foundation for your success. The “compounding” of these efforts over time will produce enormous results.
Now Barbara, let’s take our penny example of compounding and apply it to an illustration of you building your networking organization.

If you recruited just one new member into your business each month and you taught that new person to do the exact same and the duplication continued, you would have over 4,000 people in your group in one year!

In other words, if everyone just recruited “one” new person into the business every 30 days and each member duplicated, the compounding effect would produce a networking empire of over 4,000 entrepreneurs in 12 months. Imagine what your paycheck would be by having 4,000 members in your organization!

Now, of course, the numbers do not work out exactly like this in the real-world. However, compounding works in degrees. You certainly do not need 100% of your team members to duplicate in order to realize amazing results through the power of compounding.

I found this article in an email to me from Prosperity Central. This Marketing System Tool is worth it’s weight in GOLD.

Let me tell you a story. Mark Yarnell, minister of a small town in Texas, was headed for bankruptcy and just about to lose his car and his home. He looked for a way out and discovered network Marketing. Fortunately, he had a very wise sponsor who gave Mark The Promise Beginning With the Price: “To succeed, you will have to face and conquer Four Major Enemies.” Mark said, “It’s a deal.” He then invited 200 friends over to his house to watch a video. 80 said “No, not interested.” Mark had encountered enemy #1, REJECTION. He thought “No problem, my sponsor warned me about that. I’ve got 120 people still coming!” Guess what? 50 didn’t show up. He had just met enemy #2, DECEPTION. Again, Mark thought “No problem, my sponsor warned about that. I’ve got 70 people who watched the tape!” Guess what? 57 said, “Not interested”. He had just encountered Enemy #3, APATHY. Undaunted, our trusty warrior thought “No problem, 13 people joined!” Guess what? 12 of them quit the business within a short time. Enemy #4, ATTRITION had left Mark with only 1 serious distributor. But Mark had paid the price and succeeded. To this day, that single distributor earns Mark over $50,000 a month!

Many of you have heard of Bill Britt, one of the most successful distributors in Amway. Some years ago, the television show “20/20” did a feature story on Amway. They spent nineteen minutes interviewing the whiners and complainers – distributors who had failed and displayed on camera their garages full of products they couldn’t sell. During the last minute of the show, Bill Britt was interviewed in front of his palatial home. Mr. Britt was asked what his secret was. He replied, “There is no secret. I simply showed the plan to 1200 people. 900 said No and 300 joined. Out of those 300, only 85 did anything at all. Out of those 85, only 35 were serious. And out of those 35 serious people, 11 made me a millionaire.” Like Mark Yarnell, Bill was willing to work through the numbers.

The lesson is that your success is directly related to the degree to which you are willing to work the numbers. Working the numbers is the key to finding others like yourself who are committed to succeed in this business. Mark Yarnells’ odds were 1 out of 300. Bill Britts’ were 11 out of 1200. Would you be willing to go through 200 people to find 1 that would make you $50,000 a month? Would you go through 1200 people to become a millionaire? I hope you would because it’s easier to keep on going if you know the odds up front. And that’s the catch. You have your own set of odds and they can only be determined after the fact. So if you’ve gone through 50 to 100 people and haven’t found 1 serious person yet, you can either, give up and assume the business doesn’t work, or recognize that you are working through your own numbers.

One final thought. There is a little more to building a successful network marketing business than just numbers. Behind every number is a person and the more effective you become at dealing with people, the greater the success you’ll achieve. Successful distributors believe in the products they represent, they help and teach others to get good product results, they follow-up with discipline and interest, and demonstrate competent leadership. They invest time and effort to help their distributors to achieve fast results in the business, and also invest in themselves, seeking opportunities to grow and become more skillful.

* Jason Boreyko, now president of New Vision, told this story recently. When he was a distributor in Matol, he sponsored 50 people. He heard a lot of “No’s” on the way to those 50. Jason took one man, who he knew would be terrific in the business, to lunch, told him about the business and the man said “No.” Jason took the man to lunch again the next month and told him the updates. Once again the man said, “No.” Jason sent him some more information and took him to lunch again the next month. And again the man said, “No.” That went on for six months. The seventh month, something had changed for the man, and he said, “Yes.” That man made Jason over one million dollars. Jason also worked through his numbers.

* According to Richard Poe in “Wave Three”, while starting Amway, Rich DeVos and Jay Van Andel, America’s eleventh richest people, recruited 500 people. 495 dropped out. The five that didn’t quit –built Amway. All $7 billion of Amway’s business was built under those 5 people. Jay and Rich had to work through their numbers. There are many similar stories.

From the desk of Dave Gerhardt

12 Steps to Overcoming Your Perfection Paralysis

Accept that imperfect recruiting calls are not “bad” or “wrong.”

Understand that not enrolling the person is merely they are not the right person. You cannot say the wrong thing to the right person and you cannot say the right thing to the wrong person.

Focus on quality content, rather than absolute perfection.

Provide solutions to problems in your presentation. Ask questions.

Ask Questions, become a “Master Asker” Posture, posture, posture

Embrace the concept that 20 imperfect recruiting calls are better than 3 perfect recruiting calls.
Remember, perfection is exhausting!

Reduce the temptation to tell your prospect everything in one call.

Provide enough information to fulfill the need of the prospect, but leave enough unsaid to entice the prospect to your website.

Create a call time line and stick to it. No more than 30 min max.

If you miss something in your in your first call then address that missing information in subsequent “follow-up calls.”

Keep in mind that more high-quality, original calls = more traffic = more people in your pipeline, so just call, call, call, follow-up, follow-up, follow-up and enroll, enroll, enroll and connect!
If you still need more help coping with your perfectionist ways, give me a call….Barbara Williams 209-722-0070

Sunny Regards,
Barbara Williams
StepUpSuccess@gmail.com
209-233-1929 or 209-722-0070

Wake up and live. Many of us are sleep walking with our eyes open however, not able to see. Wake up and live, wake up and dream. Get in touch with your inner child. When you were a child you were able to dream big dreams. Now it is time to awaken the child in you and dream again. Life may have knocked you down a time or two, however, now it is time to pick yourself up, dust yourself off and start all over again. Life is not measured by how many times you are knocked down, however, success is measured by how many times you get up. Get up, wake up and dream again. There is a brilliance inside you waiting to shine its mighty light on the world. It does not serve you or the world around you to play small. Get in the game and hit a home run! Have a zest for life and you will automatically have a zest for your enterprise.

We are not here to merely survive, we are here to thrive. Live in your splendor. Live a life of brilliance. Dream big dreams and they will come true. Your dream, your vision is your road map to your subconscious mind in order to deliver you to your destination. Your most dominant thought held in your mind over time will manifest itself on the physical plain of reality. If you can create a parking space you can create a life of splendor, brilliance and ultimate prosperity and abundance; a true cornucopia.

Wake up and live! Shake off the shackles and stupor of mediocrity and stop playing small. To win in life is as simple as holding true to your dream goals with unshakeable belief.

I live just outside the San Francisco Bay Area. if you are looking for a way to get ahead and truly enjoy life rather than just make a living, I can help. I am able to light a fire to easily increase your recruiting results. And if you are seeking a primary company I am the leader of the number one team in the number one company. I can and will assist you. Come co-create with me at http://www.DesignWealthPRO.com

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